Marketing works differently for each pharmacy. The key factors that influence your marketing plan are dependent on the area your pharmacy is located in, your shop offerings, your services, the customer profile, your time and most importantly your budget.
There is no ‘one size fits all’ approach. You need to consider the various elements relating to your pharmacy and put them together in a marketing mix that suits your budget to provide you with desired results.
Always think through your approach and have a schedule and timeline to test your plan before making big investments which may or may not bring the desired return on investment.
PharmaPlus can look at each member independently and advice on best possible solutions to promote your pharmacy. These could consist of posters, banners, leaflets, advertising in press, inserts in prescription bags, stickers, use of social media (facebook / twitter) and your website. All of this can be put into a bespoke 12 month marketing plan that you can follow.
We can also help with the execution of the plan if needed (i.e with design as well as print, social media as well as website set up and sourcing printers and relevant suppliers where needed).